contributed by Benjamin Goss, MBA

Usain Bolt as of 2009 in Berlin clocked the fastest ever speed in the 100 meter dash coming in at just 9.58 seconds.  A maximum speed of 30 mph.  

Built for speed, and trained to tweak every hundredth of a second off the clock that was possible.

A combination of training and genetics have made him the fastest ever.  What’s the DNA of your business?  What is your speed of solution to excellence in the market?

Most everyone, if they have finished at least the 6th grade are probably familiar with the story of “The Tortoise and The Hare” (a.k.a. The Turtle and The Rabbit).

The moral of the story is that consistent effort over time, can be as effective, if not more effective than just being super fast.  In the case of the Tortoise and the Hare, the Tortoise won out because he never stopped.

However, today’s business environment has already changed and it is radically changing as we move forward.  In 2012 Jason Jennings released a book entitled “… It’s not the Big that eat the Small … It’s the FAST that eat the SLOW.”

I’ve never read the book, but I get the point.  In today’s competitive environment size is less relevant to the speed of solution.  What is your business challenge in today’s market?  What is the solution that you provide to the current consumer, whether business or residential.

If you cannot develop a market dominating strategy coupled with compelling offers, than you do NOT stand out from the crowded messaging of 3,000+ marketing messages every day.

The mark of excellence and elite status as a World Class sprinter is running the 100 meter dash in under 10 seconds.

What does elite status and excellence in performance look like in your market, or industry?

Enter the 50K50 challenge.  I work hard with you to find $50,000 in untapped revenues, and unimplemented strategies to drive another $50,000 in topline revenues, as well as the hard work of optimizing expenses. 

The reality is that you need the speed of a sprinter, and the endurance of a marathon runner, to be elite world class in today’s business environment.

If you look like everyone else in your (market) space, then why should anyone do business with you?

If you are relying on your good looks, wit and charm … even if you have all 3 in spades, then you are putting your business on the fast track to failure.

Good looks, wit and charm are important because people do business with those that they know, like and trust – but, if you cannot provide a solution with speed and excellence, I promise you – someone else will!

Do you know the secret to generating a massive amount of leads & then how to convert those leads into clients?  Online?  Offline?

Are your prospects compelled to call you?

What lead generation and lead capture tools do you use?

Do you feel like a fish out of water?

DON’T!

Did you know that the attention span of the average gold fish is 8-seconds?

Did you know that the average human attention span is just 7-seconds!

If you made it this far, congratulations!  You have exceeded the attention span of the average gold fish by far.

But how will you take all of the above into account in your marketing?

  • Attention Span (7 seconds)
  • Speed of Solution (Fast eat the Slow)
  • Market Crushing Strategies (Compel your prospects to call you)

You need a customized market dominating strategy that emphasizes your speed-to-solution offering that will compel your prospects to not only call, but BUY!

What are you waiting for?  Have you sent me an email yet?  Or, better yet, text me.  

Isn’t it time you super-heated your marketing and generated a flood of prospects into your business?

Your prospects need your service/solution.  Let’s craft a message that makes a clear, compelling statement.  Leave the gold fish in the bowl and contact me now!

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